FORBES - These Brands Are Helping L.A. Wildfire Victims Replace Furniture And Essentials

Wildfires in the Los Angeles area have destroyed more than 12,000 structures, displacing thousands of residents as of January 14, 2025. Many individuals who have lost nearly all of their belongings are now faced with the daunting task of starting over from scratch.

Fortunately, numerous brands are stepping up to support the victims of these devastating fires by providing assistance in setting up new homes. Below, you'll find a list of companies offering free furniture, decor and other essentials to those displaced or replacing items lost or damaged, along with additional links to useful resources.

It’s also a good idea to reach out to brands directly if you’ve recently made a purchase. Interior designer Alex Spielman of The Little Things has successfully helped replace some of her clients' lost items, particularly for children, who often face the greatest challenges in these situations.

She tells me, “In the wake of the devastating California wildfires, I’ve been reaching out to various brands on behalf of my clients to explore potential assistance. Encouragingly, many companies are offering replacements for lost items or issuing refunds to impacted families. I urge those affected by the LA wildfires to proactively reach out to brands they’ve purchased from and inquire about available support. While not all companies have publicly announced specific assistance programs, many are willing to work directly with customers to find solutions during this challenging time.”

This list will be updated as more brands continue to offer donations.

Best known for their super sofa bedding, Cozy Earth is replacing items lost in the fire.

Newton, known for crib mattresses, is offering order replacements.

Naturepedic is replacing lost mattresses purchased in the last three years.

Living Spaces is giving away a Revive Islands Collection Hawaii mattress to those in need with an approved FEMA determination letter or insurance award letter.

Nest Bedding is donating their Easy Breather Pillows and comforters to shelters assisting with fire relief efforts. In addition, anyone directly affected can visit the brand's Santa Monica store to receive 50 percent off a Quail or Puffin kids mattress with proof of residency.

Baby And Kids Furniture And Essentials

Those in need of baby gear, furniture and other supplies should contact Baby2Baby. The organization has already distributed over two million emergency supplies for families and children impacted by the fires including diapers, food, formula, water, clothing, blankets and hygiene products.

Babylist is opening its Beverly Hills showroom to victims of the L.A. fires on January 21 and 28. They will distribute essentials and gear from brands including Bobbie, Stokke, Chicco, Willow and Baby Brezza.

Babyletto will provide cribs to any family that has lost their home or been impacted by the fires.

Delta Children tells me, “Delta Children is so saddened by the tragedies across California, affecting so many families. As a brand centered around the safety of children, our mission is always to find a safe place for every child to sleep. This is a tragedy particularly close to our hearts, as the communities surrounding our local California warehouse have been devastated by the fires. We are privileged to be partnering with Delivering Good to provide cribs, kids’ beds, blankets, and more necessities for children of families impacted by this horrible disaster.”

Mockingbird is giving wildfire victims high chairs and strollers. Just fill out the following support form.

Lalo, which is best known for its high chairs, children's furniture and feeding essentials will replace lost items for customers who fill out the following form.

SlumberPod is giving away slumber pods to displaced families. Anyone in need is asked to direct message the brand on Instagram.

Nanit tells Forbes, “We are committed to helping where we can and are proud to support Baby2Baby's response to the children impacted by the devastating wildfires raging across Los Angeles by donating sleepwear items for families in need. We’ve also partnered with We Are More Than Moms to contribute monitors and sound and light machines to their emergency drive, providing essential supplies for parents and families during this critical time. In addition, we are also offering direct support to those most impacted by the fires on a one-to-one basis.”

Toki Mats is replacing products lost in the fire free of charge.

Smart infant monitoring company Owlet is replacing monitors to those who lost theirs in the fire. Parents whose devices were lost or damaged in the fires can fill out this form to receive a Dream Duo 2.

ByHeart, an infant nutrition company, launched an Emergency Relief Program to assist local families with babies who’ve lost their homes. They are donating free formula for a year to 100 families as well as offering a 50 percent discount to families in need. Families who have lost their homes can apply for a fully covered ByHeart subscription by completing this form.

New And Gently Used Furniture

Crate & Barrel Holdings is offering a 20 percent discount on any purchase for all customers affected by natural disasters. This discount can be applied in their stores or via phone with a FEMA grant letter. The company has donated $100000 in aid to Feeding America, Baby2Baby, The American Red Cross and World Central Kitchen and is working to donate over 10000 pieces of homeware essentials.

LA Can Do, which was founded by L.A. designer Adam Hunter, is accepting donations as well as giving away furniture to people in need.

Los Angeles design firm House Of Honey launched The Soft Landing Project in response to the disaster. They are gathering new and gently used furniture, lighting, rugs, bedding art, and accessories.

Many smaller brands and artists have partnered with the Soft Landing Project including contemporary artist Jessie Tristan Read and Rydhima Brar of R/Terior Studio to donate prints of Read’s “Lines Series.”

Decor

Custom rug and decor purveyor June St. George is replacing rugs, pillows, china and other items from previous orders that were damaged from odor, ash or flames. “We have reached out to each client personally already but it’s a standing offer there’s no rush for them,” founder Ally-Catherine Trenary tells me.

Rich Class Decor is replacing rugs, towels, and blankets for customers who have already purchased those products through the brand.

Luke Lamp Co. will replace any of its lighting fixtures that were destroyed in the fires, free of charge. In addition to this, they offer financial assistance to friends, family and friends of friends who are in immediate need of help, as well as offering an employee matching program for those donating to wildfire relief.

Artifact Uprising is replacing lost photobooks and prints.

Olive Ateliers is providing a future heirloom for anyone who has lost their home.

Cookware

New kitchenware brand BytheTable is donating modular cookware sets that include an 8-inch fry pan, an 11-inch fry pan, and an 8-inch sauce pot.

Great Jones is giving free kitchen items to anyone who fills out this form.

HexClad is giving 10000 frying pans to those who lost their homes.

Made by Gather, the kitchenware brand behind brands like Beautiful by Drew Barrymore and bella will donate a small appliance to every family who has lost their home from their portfolio of brands.

Air Purifiers

Sans, which makes both water and air purifiers, tells Forbes, “If your Sans air or water purifier was lost or damaged in the fires, please email us at support@livesans.com, and we’ll replace it for free. We hope it can bring a little bit of relief during this incredibly hard time.”

Wedding Registry Items

This is an especially difficult time for newlyweds. To support couples in rebuilding, The KnotRegistry is offering a $1,000 credit to The Knot Registry Store to replace lost wedding gifts that were purchased through The Knot Registry Store.

For those forced to alter their wedding plans due to the fires, The Knot and WeddingWire are reprinting save-the-dates, invitations, day-of stationery, and thank-you notes at no cost that were originally ordered through The Knot and WeddingWire.

Additionally, The Knot and WeddingWire are helping couples recover records of past registries and fulfilled gifts, whether through The Knot, WeddingWire, or other retailers, so they can provide them to their insurance companies. For support, reach out to help@theknot.com.

Moving Services

Lugg is donating free moves to those affected by the wildfires as well as move furniture and supply donations free of charge.

Interior Designers

Some design firms are spearheading larger efforts including The Expert which launched a Rebuild Hotline offering free one-hour video video calls to those who have lost their homes.

There are also many individual designers offering their services to those setting up new homes including Travis Jones, Jennifer Sarantakis, Jennifer Beek Hunter, Swike, House Of Rolison.

Agent Lori Levine Harris of Brock and Lori created a Google Document with a complete list of designers as well as furniture rental services and additional resources available that will continue to be updated. They’ve also created a useful resource list for setting up a new home and furnished rentals.

Additional Item Donations

Alo is generously giving kits to those impacted by the fires. These kits are designed to provide immediate relief, and each one contains wellness products, clothing essentials (including children’s items), water, and other vital supplies from the brand’s partners including Perfect Hydration Alkaline Water, Cali Water, Chlorophyll Water, St. James Ice Team, C2O Coco, Real Coco, MNT Electrolyte Drink, and Siete Chips.

In addition to Revolve’s CEO and Co-Founder, Michael Mente's personal donation of 1 million dollars to funds including the LAFD and World Central Kitchen. Revolve Free Shop is giving clothing to the wildfire victims.

Kyte Baby will donate sleep bags and pajamas to L.A. wildfire victims to anyone who fills out this form.

Zibby’s Bookshop in Santa Monica is giving books away to those who have lost their homes.

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